Rooted in an uncompromising co-founder belief that every one of us has the ability to improve constantly through plant-based nutrition, information, and small habit-forming efforts, we set out as a brand to be a communal open-source knowledge purveyor, freely sharing our community’s knowledge and insights, and inspiring grandmothers and elite athletes alike.

As Creative Director from Vega’s early days to being acquired by WhiteWave for $500M(US) 8 years later, I grew and led an inspired (and inspiring) creative team of designers and content writers, working in lock-step with an ever-expanding team of educators, community outreachers, and foodie-to-pro athlete ambassadors.

Over that time, I oversaw every aspect of the Vega brand story from package design and identity, to ad campaigns, to co-writing, direction, and production of over a hundred videos for our numerous educational programs and portals.
And everything in between.