Welcome, parity poopers!
Your brand has a unique value story.
Identify it.
We expose the obvious yet unclaimed Category Gap hidden in the noisy, crowded market. A position begging to be owned.
We begin with Sensemaking—understanding the context and contributing factors—using both information and intuition to identify the ‘obvious’ problem gap in our crowded Category that we solve.
All things being equal, the company who frames the problem gap best will likely be the one who owns mindshare in its Category.
SENSEMAKING
Declare it.
We lay the foundations for your unique and differentiating brand story.
Together, we uncover a distinctly ownable (and almost obvious) solution to the problem–one that rises above the typical parity-parroting din of features and benefits and clearly expresses why your offering is not simply different, but better.
This provides the central storyline for your brand’s emotional and compelling value.
STRATEGY
Own it.
We bring your authentic and engaging brand story to life, securing a share-of-mind.
The brand story becomes a living, breathing entity. With every chapter, we evangelize your intrinsic value through tone, voice, and visual identity, backing up words with actions that are authentic to your brand.
This is where we build affinity, layer by layer, proving to your audience at every juncture why you deserve their loyalty.
STORYTELLING
Creative horsepower for startups and established companies alike.
Brand loyalty is earned through clarity, authenticity, and consistency. Whether you’re retrenching an established brand, or laying down new foundations, I can help.