Welcome, parity poopers!
Your brand has a unique value story.
Identify it.
A problem well stated.
“…is a problem half-solved”, to quote Charles Kettering. We start with sensemaking—understanding the context and contributing factors—at the intersection of Information and Intuition, to identify the ‘obvious’ problem.
All things being equal, the company who best frames a problem will likely be the one who owns their category.
Declare it.
A differentiating solution that makes obvious sense. And declares its value.
Together, we uncover your distinctly ownable (and almost obvious) solution to the problem: one that rises above the typical parity-parroting din of features and benefits; one that declares your uniqueness that’s not simply different, but better.
This provides the central storyline for the emotional - and compelling - value of your brand.
Own it.
An authentic brand story that captivates and engages your audience, securing a share-of-mind.
The brand story becomes a living, breathing entity. With every chapter, we evangelize our intrinsic value through tone and voice and look, and follow up words with actions that are authentic to our brand. This is where we build affinity, layer after layer, proving to our audience at every juncture why we deserve their loyalty.
Creative horsepower for startups and established companies alike.
Brand loyalty is earned through clarity, authenticity, and consistency. Whether you’re retrenching an established brand, or laying down new foundations, I can help.
